![]() For more information, please visit and follow more information and disclosures about Ally, visit. A relentless ally for all things money, Ally helps people save well and earn well, so they can spend for what matters. Ally is composed of an industry-leading independent auto finance and insurance operation, an award-winning digital direct bank ( Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products), a consumer credit card business, a corporate finance business for equity sponsors and middle-market companies, and securities brokerage and investment advisory services. (NYSE: ALLY) is a digital financial services company committed to its promise to "Do It Right" for its consumer, commercial and corporate customers. We look forward to continuing our relationship for years to come."īoth the Pistons and the Hornets agreements also provide Ally with additional social, digital, and in-game branding elements.Īlly Financial Inc. "Ally and the Hornets share many common values, including making an impact in the Charlotte community and assisting other great organizations that seek to do the same. "We're pleased to extend our partnership with Ally in one of its dual hometowns," said Hornets President & Vice Chairman Fred Whitfield. Ally has long supported Hendrick Motorsports' Team 48, including NASCAR driver Alex Bowman, and various Charlotte premiere events, such as the Novant Health Charlotte Marathon and the Charlotte Turkey Trot. Additionally, Ally will support Rookie Rules, a five-part social media content series focusing on the team's first-year players.Īlly established a presence in Charlotte over 10 years ago and worked to quickly demonstrate its commitment to being a good corporate citizen in the Charlotte metro area and throughout the Carolinas through sports sponsorships and employee engagement initiatives in addition to being the founding and lead partner for Charlotte FC, Ally recently invested in the club's eMLS team, including the team's first-ever eMLS athlete, Khaled Ali as well as its inaugural Unified Team. In collaboration with the Charlotte Hornets, Ally will continue to activate the Ally Community Corner, focusing on community organizations and local nonprofits that do important work in the Charlotte region. "Ally recognizes the difference that sports can make in our communities - we look forward to celebrating all things Detroit and making a positive impact alongside them." "The Pistons are thrilled to partner with Ally – at the heart of this partnership is a mutual dedication to the Detroit community," said Brenden Mallette, SVP of Corporate Partnerships & Engagement for the Detroit Pistons. Ally has a multi-year partnership with Detroit City FC, supports the Special Olympics Unified Cup, and is title sponsor of The Ally Challenge presented by McLaren, an official event on the PGA TOUR Champions. The new relationship with the Pistons builds on Ally's existing support for Detroit sports. Ally will also support the "Relentless Player of the Game" with donations to area non-profits at several games throughout the season. ![]() The agreement also gives Ally entitlement rights to the She-13 Women's Empowerment Platform, celebrating women who are making an impact in the city of Detroit and throughout the NBA. This program encourages fans to dedicate at least 31.3 hours of their time and talent annually to the local community. The partnership with the Detroit Pistons focuses on several community programs, including the "313 - In it for My City" game-day activations. "Our work with the Hornets and Pistons will lead to engaging fan experiences that celebrate the people and organizations that Do It Right in our communities." "The Pistons and the Hornets both have a strong connection to our shared hometowns, and share our big heart for the community," said Andrea Brimmer, Ally's chief marketing and public relations officer. With hometown corporate presence in the Motor City ( Detroit) and the Queen City (Charlotte), Ally plans to leverage these partnerships to make a positive impact in the communities where its employees work and live while enhancing the overall fan experience. (NYSE: ALLY) officially announced today a new partnership with the Detroit Pistons and a renewed partnership with the Charlotte Hornets.Īlly recognizes the power of sports as a vehicle to unite communities and inspire change. 13, 2022 /PRNewswire/ - In advance of the 2022-2023 professional basketball season Ally Financial Inc. Digital financial services company doubles down on its two hometowns while increasing its footprint in professional sportsĭETROIT, Oct.
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